Beyond Aesthetic: TikTok’s Eye Color Bracelets and the New Wave of Personalisation

By Meg | 26 September 2024
Welcome Back! count: 542... 4.6 min. Copy edited by Felix Howard
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BEAUTY FEATURES

Beyond Aesthetic: TikTok’s Eye Color Bracelets and the New Wave of Personalisation

If you've visited a craft store lately, you may have noticed people intently gazing into each other’s eyes by the bead section. This is part of a new Gen Z trend where they’re selecting beads that match their loved one’s eye color to create personalized bracelets. Think of it as an upgrade to half-heart necklaces and promise rings—DIY and hyper-personalized. On TikTok, this "eye color bracelet" trend has 104.4 million posts, standing out for its intimate touch, as each bracelet reflects the unique shades of someone’s eyes. While personalizing jewellery is nothing new, from Stone Age keepsakes to Victorian hair relics, these bracelets emphasize a level of closeness only shared by those who can truly see the subtle hues of a partner’s or friend’s eyes.

FASHION FEATURES
Gap Meets Disney Magic: The Ultimate Collaboration Collection

Gap and Disney have launched a limited-edition 84-piece Collegiate collection inspired by 1990s varsity fashion. The collection features Mickey & Friends characters alongside the Gap logo on fleece, denim, caps, socks, and more, available for all ages. Prices range from $14 to $149, with items boasting patchwork prints, embroidery, and collegiate-style fonts. This release continues their partnership, which began in 2016, with future seasonal collections planned. An event will be held at the Georgia vs. Alabama college football game on September 28 to celebrate the launch. This drop follows Gap’s collaborations with Madhappy, Dôen, and Palace in 2024.

ENTERTAINMENT
Anime’s J-Pop Revolution: The Company Shaping the Cultural Phenomenon

When searching for popular anime soundtracks, most are likely produced by Pony Canyon, a major force in Japan’s music and anime industries since the '60s. With the rise of streaming and the global appeal of non-English music, Pony Canyon is expanding internationally through Pony Canyon USA, launched on July 3 at JAPAN HOUSE Los Angeles. The company is investing heavily in its global strategy, opening offices and hiring locally in Los Angeles and Taipei, aiming to reach young audiences worldwide.

Stuff we're loving this week

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