TikTok’s New ‘Spotlight’ Tool: A Game-Changer for Entertainment Advertising

By Felix Howard | 08 August 2024
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FITNESS FOCUS
Olympic Inspiration: How to Begin Your Fitness Journey Now

It’s time to debunk a common myth about the Olympics: you don’t have to start young to make it.

At the Paris Olympics, some athletes discovered their sports later in life. For instance, British rower Helen Glover began at 21, Canadian track cyclist Kelsey Mitchell at 23, and Eritrean sport shooter Luna Solomon at 25. Their stories prove that it’s never too late to tap into your fitness potential.

Whether you’re aiming for Olympic glory or simply want to complete a 5K, here are science-backed tips to jumpstart and maintain your exercise routine:

1. Choose an Enjoyable Exercise: Pick an activity you genuinely enjoy. Research shows that people are more likely to stick with exercises they find fun. If you love the outdoors, try hiking or surfing. For team spirit, explore local recreational sports leagues. If dancing is your thing, consider Zumba or barre classes.

2. Start Small and Consistent: Avoid overly ambitious goals. Begin with a manageable routine to prevent burnout. Commit to exercising for about four weeks to establish a habit. A 2020 study found that people who exercised for 28 days were more likely to continue after 10 months. Katy Milkman, a professor at the Wharton School of Business, highlights that "the key to habits is repetition." Building a routine during high motivation increases the chance of lasting change.

FASHION FEATURES
The Evolution of Elegance: Forecasting Future Fashion Paradigms

The Circular Fashion Innovation Network (CFIN) is demonstrating impressive ambition with its diverse initiatives. Its efforts range from integrating robotics to bolster the UK’s reshored apparel manufacturing sector to pioneering a domestic textile recycling industry. As a key component of the broader £15 million ($19 million) Circular Fashion Programme supported by UK Research and Innovation, CFIN is a two-year project spearheaded by the UK Fashion and Textile Association (UKFT) and the British Fashion Council.

ENTERTAINMENT
TikTok’s New ‘Spotlight’ Tool: A Game-Changer for Entertainment Advertising

TikTok might face a U.S. ban in early 2025, but for now, it remains a key platform for marketers. The app, with over 1 billion users, has introduced a new tool for Hollywood: TikTok Spotlight.

TikTok's primary feature, the For You feed, is a personalized stream of videos tailored to user interests. Previously, entertainment marketers struggled to leverage this unique ecosystem. Now, TikTok Spotlight offers a solution.

This new feature enables movie studios, networks, and streaming services to tap into relevant user-generated content. TikTok Spotlight uses a mix of machine learning and human review to identify videos related to specific titles or franchises. Marketers purchasing Spotlight campaigns receive an anchor link that directs users to a dedicated landing page. This page provides information on the title, including synopses, cast details, official accounts, and additional creator content. It also allows marketers to direct users to streaming platforms, digital stores, or ticket purchasing sites. Moreover, Spotlight campaigns can filter out content that may not align with brand safety standards.